Veuve Clicquot

The project

For premier champagne brand, Veuve Clicquot, a bold, sell-out event offered an evening of insight and inspiration and resulted in exceptional media coverage and ongoing ambassador campaign.

Our approach

Our team presented ‘Bold Conversations by Veuve Clicquot’, a thoughtful and engaging speakers event, where attendees were able to hear from a panel of successful female New Zealand business leaders and industry game-changers, sharing their insights and learnings in life and business. At the event, we unveiled local research to help the audience understand the experiences and perceptions of female entrepreneurs in Aotearoa, New Zealand. The event sold out in less than three hours, highlighting the desire for informative consumer events and inspiring talent.

The results of the research Barometer, the insights shared from the panel of formidable speakers and the high-touch event experience ensured that attendees left the event encouraged and with renewed brand love for Veuve Clicquot. The campaign continued throughout the year with the guest speakers of the event becoming ambassadors of Veuve Clicquot. The ambassador programme included a Veuve Clicquot ambassador ad and press campaign and the brand celebrating key milestones of each ambassador’s business throughout the year, reinforcing Veuve Clicquot’s long history of supporting and lifting up entrepreneurial women.