Eta Pink Caps

We announced the BCFNZ partnership and launch of Eta’s ‘pink cap’ products via an out-of-the-box ‘pink cap’ experience with plenty of  shareable content. 

Inspired to bring to life and drive recognition of the pink caps on the products and acknowledge cancer ‘cooling caps’ funded by BCFNZ, we commissioned a synchronised swimmer squad, ‘The Pink Caps, to present a performance over a specially designed Eta Salad lunch. Media and digital talent were hosted by MC Jackie Clark and BCFNZ research manager Adele Gautier who shared insights about the impact of Eta’s donation to the Foundation. 

Content was created to share via media, digital talent and via Eta’s social channels, encouraging consumers to support BCFNZ by purchasing pink cap products in-store.