Maggie Marilyn “Somewhere” Launch

The Maggie Marilyn "Somewhere" launch not only launched a new line but also educated the customer and wider fashion industry on the importance of sustainable and ethical fashion.

We flipped the fashion industry on its head by introducing a mission-led and inclusive narrative, aimed to inspire a different way of shopping and dressing.

Through a media-relations led campaign we introduced Somewhere’s mission and demonstrated the circular process, challenging consumers to think differently and shop via their values. This was supported by a launch event at Maggie Marilyn HQ where guests (including loyal customers, media, and friends of the brand) chatted one-on-one with Maggie and explored the new line.