To launch Studio Red Wellness' first luxury product line, Studio Red Tea, we created a PR led campaign and tea education and serving ritual.
The brand and product range was revealed via top lifestyle publications including Viva and Denizen magazine. Following the media launch we hosted top-tier media and industry tastemakers at Studio Red’s brand home and studio. Founder, Vicky Cullinane, shared her brand manifesto, educated guests on the products rare ingredients, and guided everyone through a unique Studio Red Tea ritual.
The campaign drove awareness and direct to consumer sales of the product range, as well as help secure new retailers.