Studio Red Wellness and its first luxury product, Studio Red Tea, was introduced to New Zealand media and tastemakers through an extensive media relations programme and intimate launch event.
On launch day, Studio Red Wellness and Tea was announced via an exclusive in Viva. This was supported by a media partnership with Denizen Magazine, and extensive earned coverage in lifestyle media. An intimate and exquisite launch event for top-tier media and industry tastemakers was hosted in Studio Red’s Yoga studio. Host and founder, Vicky Cullinane, shared her brand manifesto and educated guests on the unique Studio Red Tea experience.
“WE LOVE YOU GUYS, yesterday was such a treat. and like Vicky said it really created a peaceful moment for us.”
Georgia Currie, Creative Director: Georgia Alice