Church Road TOM

The Silo Door

An exceptional wine deserves an exceptional launch.  So we curated a bold, brave, and unexpected event concept that took guests on a sensory journey that brought to life the origin, story and flavour profiling of the wines using theatrical techniques to surprise and delight our audience.  Located in Auckland’s Silo 6, the Cellar Silo Door, a cellar experience like no other, was created to tell the story of Church Road TOM via an interactive, multi-sensory experience that isolated smell, sight, touch, and sound in conjunction with taste to emphasise the meticulous crafting of TOM.   The idea was to shift away from the traditional cellar setting towards an environment where discovery and play invited curiosity and engagement within a bespoke setting with performers and musicians to explore the rituals of fine wine drinking while entertaining our guests.