The Soda Counter

We created hype and excitement amongst media, influencers and consumers by launching New Zealand’s first Soda Counter - a highly stylised and custom pop-up bar that’s a place to hang out and be entertained by ‘Soda Jerks’ whilst sipping on a specially crafted Soda Press Co. X SodaStream cocktail. We launched the Soda Counter with a media and influencer activation, followed by consumer activations over three consecutive days.

The sit-down, entertaining ‘Soda Jerk’ bar experience at Westfield Newmarket’s rooftop allowed us to create a meaningful and memorable 20 minute, 1-to-1 brand experience between consumers and Sodastream’s Soda Press Co.

To generate hype and awareness of the consumer activation prior to launch, we produced beautiful, editorial-style content to create a recognisable and consistent identity, secure editorial coverage in key lifestyle media such as NZ Herald Viva, and create strong anticipation on social media.

Editorial Content Creation