Dom Pérignon

Overview

In 2023, Dom Pérignon launched its highly anticipated Vintage 2013. To celebrate and promote the new vintage, Hustle & Bustle brought to life an intimate Dom Pérignon event series, hosting VICs, top tier trade and media with ANZ Champagne Ambassador, Dean O’Reily, on hand to support the launch and broader prestige strategy.

Approach

More than just a dinner and champagne tasting, Hustle & Bustle delivered an event series in partnership with Tom Hishon and the newly opened kingi Private that presented an opportunity for Dom Pérignon to drive brand advocacy amongst an engaged group of connectors, key trade partners and top tier media, helping us to spread the word of Dom Pérignon’s new vintage and first Vintage 2013 ‘by the glass’ listing beyond the event itself.

To further amplify the on trade partnership and vintage launch, kingi Private launched a bookable pairing menu for consumers to purchase and enjoy within their new PDR following the event series. Overseeing all event production and management, Hustle & Bustle worked with Chef Tom Hishon, music sensation The Black Quartet and design teams who helped us deliver an exceptional experience.