EECA

The project

Our client Gen Less was the primary sponsor of  TVNZ’s ‘Climate Special’ documentary. Hosted by Miriama Kamo, the hour-long special aims to inform, inspire and mobilise New Zealanders who want to take a step towards a green, low-carbon future. Miriama and her team meet kiwis tackling climate challenges head on and find hope in the ingenuity being used to address the biggest single issue facing our planet this generation.

As part of the support for this broadcast programme, Gen Less had primary brand integration opportunities during the advertising segments. Hustle & Bustle was briefed by Gen Less to source and secure Kiwi talent that could help Gen Less think outside the square and develop a meaningful brand integration that would resonate with the audience. 

Our approach

Hustle & Bustle secured and managed the talent acquisition of Kiwi musician Stan Walker to craft and deliver creative content that Gen Less would use in lieu of advertisements as part of its broadcast opportunity.