Dom Pérignon

The project
How did we generate publicity for a luxury heritage champagne brand? We created Auckland’s first on-water champagne delivery service.

Our approach
For luxury champagne brand, Dom Pérignon, we launched a premier on-water summer delivery experience, ‘Dom Pérignon on Deck’. This dedicated concierge service saw chilled bottles of Dom Pérignon Vintage 2010 delivered directly to yachts on Auckland’s Hauraki Gulf during the peak of summer.

Champagne deliveries were made via an eye-catching custom Dom Pérignon on Deck rib in partnership with JP Ribs. Our uniformed crew made the Dom Pérignon deliveries, driving awareness of the champagne service and interacting with groups enjoying a day out on the water.

Website & content creation
To generate hype and awareness of the delivery service, we created a suite of editorial-style imagery and inspiring video content to share with media partners, existing Dom Pérignon consumers and across Maison social media channels. Dom Pérignon on Deck pre-orders were processed internally via deliveryondeck.com, a custom-made website managed by our team. Creating a seamless brand experience worthy of one of the world’s most prestigious champagne brands.