Eat Your Words

Sanitarium Nutrition Service challenged us to help them increase consumption of plant-based foods among NZ schoolchildren. To change minds we had to change behaviour - transform kids’ relationships with plant-based foods with a joyful mix of education, inspiration and hands-on experience.

It worked. We saw a more than 50% improvement in preference for plant-based foods. Over 90% of children consumed ALL of the meal, containing at least 7 plant-based ingredients.