To announce Jockey's new Ambassador Sophie Pascoe and launch Jockey's Bravo II range we created a PR led, digital amplification campaign.
To reveal Sophie's ambassadorship we secured an exclusive interview with top news show 'The Project' to announce the partnership.
Following the exclusive story of Sophie’s appointment, the launch of Sophie's first campaign, Bravo II, featured across general news and lifestyle media around the country.
A social media campaign followed, with Sophie sparking a challenge to celebrate real, modern women being their authentic selves.
The campaign helped drive sales of the new range and saw a number of high profile kiwi women and Jockey fans join Sophie in publicly celebrating the Bravo campaign.