Amplifying and accelerating positive ocean action in NZ
Live Ocean’s vision is for New Zealand to be a world leading champion in ocean health. Aiming to support and invest in promising marine science, innovation, technology and marine conservation projects, it will also inspire and educate New Zealanders on ways to make positive change for the ocean.
To launch Live Ocean we created a high impact, nationwide media relations campaign led by its co-founders Kiwi world-beating sailors Peter Burling and Blair Tuke. The following day we hosted a launch event where the pair introduced the charity and its first project to supporters, prospective donors, and the conservation sector.
The campaign helped raise awareness of the charity, its mission and funding to support Live Ocean's first project, saving The Antipodean Albatross.