Hustle & Bustle's first challenge was to increase public interest leading up to the sale of the original Mickey to Tiki Tu Meke painting.
Our publicity strategy and dedicated hustling generated over $800k of media coverage. Most importantly it broke engagement and sales records:
- Record price achieved at auction by any Dick Frizzell artwork.
- Sold for 2.5x more than highest sale price estimate by competitor auction houses
- Over 8,000 unique visits to website to view the auction
- Over 50 bidders from all over the world